The European Movement UK’s activist group in Wandsworth and Merton developed and delivered a survey for the businesses in their boroughs in Summer 2021. They created a survey, printed business cards with a QR code, and delivered them to businesses across their boroughs. Their survey discovered that 65% of respondents felt ill-prepared for Brexit at the end of the transition period, and 91% felt that Brexit had been bad for business. They launched their report at a business roundtable event in December 2021, you can read it at wandsworth.eu/businessofbrexit
To collect accurate and useful qualitative and quantitative data, we created an environment in which entrepreneurs felt they could speak honestly and offered respondents the chance to remain anonymous, only collecting personal contact information from those who opted in to receive communication from us. Regardless of anonymity, we collected data on postcode area, sector and workforce size. All the case studies are from those who chose to share their data, but we have included some anonymous responses to qualitative questions, where permission has been given.
We targeted businesses in 4 ways; organic social media posts, paid social media ads, our activist base and our supporter list. We paid for advertising on Facebook and LinkedIn, with the latter targeting businesses in Northern Ireland. We sent three emails to our supporter list across the UK, with an additional email in Northern Ireland. Wales also received an additional, Welsh language email. We distributed business cards with a QR code linking to the survey to groups across the UK, who in turn distributed them in their local areas to ensure that the widest possible variety of businesses had the opportunity to take part.
Due to the overwhelming response from the business community, we at the European Movement UK have prioritised the qualitative and quantitative analysis of our findings in our campaigning activities. Many of our local activist groups are planning outreach campaigns and events for businesses, as are the European Movement in Scotland and Wales for Europe.